In the mid-twentieth century young culture was developed, the magazine Rolling Stone® was the first publication dedicated to music and youth. Founded in San Francisco by Jann Wenner, the first issue of the magazine with John Lennon dressed in military uniform on the cover, it was launched in 1967. At the same time, Levi’s® revolutionized youth fashion by launching the Trucker Jacket Type III, a garment used extensively by musicians and young people.
Since the 1950s, rock and fashion were a channel of expression for contraculture identities that responded to the political needs and social transformation of their time: from hippies to punks, from baby boomers to millennials. With the first broadcast of color television an invitation in middle class households began with all types of entertainment and of course, music. Technological advances marked the way in which rock sounded and circulated: from vinyl to mp3, from the electric guitar to synthesizers.
The Rolling Stone® magazine was the spearhead for the development of musical journalism.
This exhibit presents an overview of the iconic Rolling Stone® magazine covers and provides a better understanding of pop culture development through photos by Annie Leibovitz, Michael Copper, Neal Preston, Mark Seliger, David LaChapelle and locally Salvador Bonilla, among others, that tell the story of rock from 1967 to 2017.
From December 7th 2017 to February 1st 2018.